Privacy Policy


Elf Ltd is committed to protecting your privacy. We will only use the information that we collect about you lawfully, in accordance with the Data Protection Act 1998. The information we hold will be accurate and up to date, showing the most recent information that we have about you and your company. The personal information that we hold will be held securely in accordance with the law.

By trading with Elf Ltd or by using you are accepting and consenting to the practices described in this document.

This document is not to be confused with the Elf Terms and Conditions, which are available here.

Why do we collect information about you?

We collect information about you for two reasons: firstly, to process your order in an efficient and timely manner and second, to provide you with the best possible service.

What information do we collect?

The type of information we will collect about you includes:

Information you give us - for example your name, company name, contact details, delivery addresses etc.

Information collected automatically by tracking your progress around the website, and from recording your previous orders.

Information may be collected from your activities on the Spire website, or may be added by your Account Manager or other Spire staff.

As we introduce more advanced features and services to the Spire website, and develop Company practices, it is possible that we would obtain information from other sources. If this situation occurs, this document will be updated as a matter of urgency.

Information you give us

When you trade with Elf Ltd Online or via your account manager, information that you give to us will be stored - for example, billing addresses, delivery address, e-mail address and telephone number. Much of this information is required in order for you to trade with us.

Information Collected Automatically

Like many websites, we use technology to track the patterns of behaviour of visitors to our site, including but not limited to your route through the site, pages viewed, purchase history, the web browser and operating system you are using. We only track you around our own website and not anywhere else on the Internet. We use this information to improve the experience of visitors to our website, and to deliver content that is relevant to you.

Sometimes this may involve the using of a 'cookie' - a small text file that would be stored on your web browser and used to identify you and pass details from page to page. For instance, we may use cookies to remember your login between visits or to pass information to the shopping cart. You can modify your browser settings to prevent this happening. However, some Elf Ltd website features or services may not function properly.

Email communications

You may opt out of receiving marketing emails from us by emailing, which will automatically remove the email address you are using at that point.

Does Elf Ltd share the information with third parties?

Elf does not share any personal information with any third parties. If we intend to transfer your information outside the EEA (European Economic Area), or supply your information to any third party, we will always obtain your consent first.

Access to the information we hold about you

If you would like to see what information we have stored about you, you can in the following ways:

To check the details that we hold about you and your company, log into the website and go onto My Account. Some of these details can be amended immediately. Other details, especially those that Elf needs to ensure good service and to protect your security, can be updated by filling in the relevant request form or by contacting us directly on 0870 750 5100. We will correct the information promptly.

To view your purchase history, log into the website and go to My Account-View Order.

To check what details we have collected about you as you travel around Elf Ltd online, please email us:

If you have any questions/comments about privacy, please do not hesitate to contact us at

Cookie Policy

We use cookies on our website. Cookies are small data files that your browser places on your computer or device. A cookie itself does not contain or collect personal information about you or your use of the web. However, when you visit a website the cookies on your computer or device can enable the website to deliver a more tailored service or experience – for example, by remembering your product choices or preferences.

Why cookies are used

Cookies are used in order to remember your choices and preferences, to give you a better user experience by improving our website and for providing content more accurately suited to your needs.

This means cookies are used in order to remember:

  • Your shopping basket: if cookies are not activated, you may find that the shopping basket or other features do not operate properly.
  • Your browser settings, such as the type of browser you use and what plug-ins you have installed. This keeps us from bothering you every time you enter the website, for example, in order to make sure that you have the necessary software to display any videos or graphics we place on our websites. This also allows us to know how many people are using certain types of software, so that we can adjust our websites to provide the best browsing experience for every visitor.
  • Your language and region choice. This means that if you have once chosen English as your preferred language this is the default language that will be used when you revisit our website.
  • Your movement on and usage of our website. We do not collect personal data as part of this. We collect statistical data so we can optimise our website and deliver a better experience for you.

Want to get rid of cookies or change your cookie settings?

Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. Some browsers provide a private browsing mode where cookies are always deleted after a visit.

The exact instructions for changing your cookie settings can be found in the ‘Help’ section of your browser. You can delete cookies already on your computer or device at any time. If you choose not to accept cookies at all, you can still visit our website, however, when cookies are disabled, we cannot guarantee an optimum experience and there may be content that is not available.

In addition to the cookies set by Google Analytics, this plugin will create a session based cookie containing a single "true" or "false" value, reflecting your choice.

If you do not wish to receive our cookie please click here

© 2022 Copyright Elf Ltd. All Rights Reserved

Elf Ltd. Registered in England No: 2836327 - VAT No: GB 619 6134 34 - Registered Office: Units 17/18 Nimrod Way, East Dorset Trade Park, Wimborne, Dorset BH21 7SH. Whilst every effort has been made to ensure the prices and specification on this website are correct, it is provided on the understanding that Elf Ltd. shall not be liable under any circumstances for any consequential loss or damages (including, without limitation, loss of profit or other economic loss and whether caused by the negligence of ourselves, our employees or agents or otherwise) which arises out of or in connection with the information provided on the Site.

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